Major Tourism Events Partnership Program

The Major Tourism Events Partnership Program is an initiative designed to drive outcomes in the Economic Development Strategy by providing direct financial or in-kind assistance to events in exchange for partnership benefits to the shire.

The Major Tourism Events Partnership Program aims to:

  • Support existing major events that will help them to remain financially and operationally sustainable. 

  • Increase visitation and overnight spend in the Northern Grampians economy. 

  • Attract unique attendance. 

  • Raise awareness of Northern Grampians Shire towns as attractive places to live, work, and invest. 

  • Enhance the Discover Northern Grampians brand and marketing opportunities. 

  • Foster community involvement and cohesion. 

  • Activate Northern Grampians Shire public spaces through events. 

Applications for Major Tourism Events Partnership funding can be between $5,000 and $50,000. 

Partnership agreements will be in place for a maximum of 3 years, these agreements will commence in the financial year 2024/25.

Eligibility

Eligibility Criteria

Participation to this program is by invitation only to events that meets the following criteria:  

  • Existing NGSC event that help council deliver on KPIs of the Economic Development Strategy. 

  • Event that is held within NGSC and in person.   

  • Event that showcases NGSC point of difference/unique selling points. 

  • Demonstrate positive relationships with the community. 

  • Attract or has the potential to attract more than 1,000 patrons. 

  • Has Public Liability Insurance (of at least $20 million) for the duration of the event. 

  • Be a legal incorporated entity with an ABN. 

  • Demonstrate effective governance and management structures.  

  • Has a track record of successfully running events or demonstrate that the organisation has the capability to run a successful event. 

  • Be a public event inclusive and accessible to everyone. 

 

Apply

Apply 

Applications for this fund is by invitation only.

For further details speak to our Events Officer - Jana Turkalj.
p. 03 5358 0593 
e. ngsc.event@ngshire.vic.gov.au