Northern Grampians Shire Council and Grampians Wimmera Mallee Tourism (previously Grampians Tourism) have developed this Local Area Action Plan (LAAP) to set out the vision and aspirations for the visitor economy for Northern Grampians Shire over the next five years.
The LAAP has been developed parallel with the Grampians Destination Management Plan (DMP) and aligns strongly with this.
This LAAP is a key document that will assist the council, industry, and community to strengthen the visitor economy in Northern Grampians Shire, further developing their visitor offering and, as a result, will assist in building the resilience needed to mitigate economic vulnerability.
Northern Grampians Shire Council is hosting a number of engagement opportunities to enable you to have your say. If you are part of the tourism industry, interested in tourism in our region, local resident or even a visitor, we would love you to attend.