Northern Grampians Shire Council Local Area Action Plan

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Northern Grampians Shire Council and Grampians Wimmera Mallee Tourism (previously Grampians Tourism) have developed this Local Area Action Plan (LAAP) to set out the vision and aspirations for the visitor economy for Northern Grampians Shire over the next five years. 

The LAAP has been developed parallel with the Grampians Destination Management Plan (DMP) and aligns strongly with this. 

This LAAP is a key document that will assist the council, industry, and community to strengthen the visitor economy in Northern Grampians Shire, further developing their visitor offering and, as a result, will assist in building the resilience needed to mitigate economic vulnerability. 

Northern Grampians Shire Council is hosting a number of engagement opportunities to enable you to have your say. If you are part of the tourism industry, interested in tourism in our region, local resident or even a visitor, we would love you to attend.

Community Engagement

Step 1.Completed Community Engagement:

Session 1: Monday, 20 March 2023 - Halls Gap

Destination Management Plan Workshop
Northern Grampians hosted a roundtable as part of the ‘listening and learning’ phase of the project for our tourism business and community. The session was run by Stafford Strategy, commissioned by Grampians Tourism to develop the DMP. 

Session 2: Wednesday, 7 June 2023 - Halls Gap

Local Area Action Plan Workshop 
Northern Grampians hosted a workshop presenting the key findings over a 1.5-hour workshop session. The input received from the community and industry was invaluable and provided a key resource for the LAAP’s preparation. 

Online Survey: open for three weeks

Step 2.Extended Community Engagement:

Community consultation is open for residents, tourism operators, employees and visitors to provide feedback on the draft Local Area Action Plan now until Tuesday, 2 July 2024. We have extended the community engagement survey to ensure we are given our community enough time to have their say. 

Click here to provide your feedback.

Hard copies of the survey are available at the Halls Gap, Stawell and St Arnaud Visitor Information Centres and the Stawell and St Arnaud Customer Service Centres. 

Step 3.Completed Engagement Sessions

Sessions were held on:
Wednesday, 22 May in Halls Gap and Thursday, 23 May in St Arnaud

Strategic Objectives

The strategic objectives of the LAAP are:

1. Facilitate investment in the visitor economy that strengthens the position of Halls Gap as the major staging post for accessing the Grampians Peaks Trail and the national park along with new accommodation for Great Western and Stawell as well.

2. Support First Nations-led product development and delivery of tourism experiences throughout the LGA.

3. Achieve sustainable visitation patterns by growing visitor dispersal throughout the LGA to support business sustainability and growth in all of the towns.

4. Increase visitor yield by growing visitor dwell time and growing overnight visitation through expanding the accommodation base and attractions throughout the LGA.

5. Generate investment in supporting infrastructure that will enable sustainable visitor economy growth, especially in peak periods.

6. Support a cohesive, integrated, and supported industry and community which encourages longer trading hours, especially in weekend periods etc.

Contact Us

Phone

03 5358 0531

Alternate Phone

03 5358 8700

Email

emma.howlett@ngshire.vic.gov.au

Location

Stawell

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