Northern Grampians Shire Council Local Area Action Plan

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We thank our residents, tourism industry and visitors for providing quality feedback to the draft Northern Grampians Shire Council Local Area Action Plan. 

Following the community consultation and the feedback we received, we have decided not to proceed with formally adopting the Local Area Action Plan.

The feedback indicated that the vision and strategic objectives outlined in the plan do not align with the interests and priorities of the community. The engagement revealed the diverse perspectives and aspirations within our community, underscoring that a one-size-fits-all solution for a tourism strategy is not feasible. While the resources in the document have been noted as particularly useful, they will serve as a reference for other tourism-related initiatives.

Moving forward, council will build upon existing work that began in 2022, focusing on developing individual tourism township strategies for our main towns. The Stawell and St Arnaud strategies have already been developed and we aim to roll out similar initiatives for Halls Gap and Great Western within the next 12 months, contingent on council resource allocation. The community will be involved throughout this process.

 

Community Engagement

Step 1.Completed Community Engagement:

Session 1: Monday, 20 March 2023 - Halls Gap

Destination Management Plan Workshop
Northern Grampians hosted a roundtable as part of the ‘listening and learning’ phase of the project for our tourism business and community. The session was run by Stafford Strategy, commissioned by Grampians Tourism to develop the DMP. 

Session 2: Wednesday, 7 June 2023 - Halls Gap

Local Area Action Plan Workshop 
Northern Grampians hosted a workshop presenting the key findings over a 1.5-hour workshop session. The input received from the community and industry was invaluable and provided a key resource for the LAAP’s preparation. 

Online Survey: open for three weeks

Step 2.Extended Community Engagement:

Community consultation for residents, tourism operators, employees and visitors to provide feedback on the draft Local Area Action Plan. The survey closed on Tuesday, 2 July 2024.

Step 3.Completed Engagement Sessions

Sessions were held on:
Wednesday, 22 May in Halls Gap and Thursday, 23 May in St Arnaud

Strategic Objectives

The strategic objectives of the LAAP are:

1. Facilitate investment in the visitor economy that strengthens the position of Halls Gap as the major staging post for accessing the Grampians Peaks Trail and the national park along with new accommodation for Great Western and Stawell as well.

2. Support First Nations-led product development and delivery of tourism experiences throughout the LGA.

3. Achieve sustainable visitation patterns by growing visitor dispersal throughout the LGA to support business sustainability and growth in all of the towns.

4. Increase visitor yield by growing visitor dwell time and growing overnight visitation through expanding the accommodation base and attractions throughout the LGA.

5. Generate investment in supporting infrastructure that will enable sustainable visitor economy growth, especially in peak periods.

6. Support a cohesive, integrated, and supported industry and community which encourages longer trading hours, especially in weekend periods etc.